STRATEGY · GROWTH · EXCELLENCE
A behind-the-scenes look at the work — the challenge, the strategy, and the numbers.
DTC Beauty · Shopify
The Challenge
A premium skincare brand stuck at $42k/mo with rising CAC and a stagnant Shopify store. Mobile UX was hurting conversion and lifecycle marketing was non-existent.
Our Work
Full Shopify replatform with a CRO-focused theme rebuild, Klaviyo lifecycle program with 12 evergreen flows, and a paid social rebuild on Meta and TikTok with monthly creative production.
Average ROAS
Monthly revenue growth
Monthly revenue · month 6
Outdoor Apparel · Shopify
The Challenge
Strong product, weak conversion. Mobile UX issues, an underperforming Google Ads account, and a Shopping feed that wasn't winning auctions.
Our Work
Shopify CRO redesign focused on PDP and PLP, full Google Ads restructure with Performance Max, and shopping feed optimization with title and image refresh.
Mobile conversion rate
Google Ads CAC
Year-1 revenue
Premium Fashion · Web + SEO
The Challenge
Established luxury fashion brand with zero organic traffic and an aging brand site that didn't match their in-store experience.
Our Work
Bespoke brand site rebuild on a headless stack, technical SEO foundation including schema and IA, and a 12-month editorial content engine.
Organic traffic in 12 months
Rankings on 24 priority terms
Direct revenue from organic
Wellness · Shopify Plus
The Challenge
Migration from a custom platform to Shopify Plus without losing SEO or revenue. The brand also needed subscriptions and a B2B portal at launch.
Our Work
Full Shopify Plus migration with zero-downtime cutover, custom checkout extension for B2B pricing, subscriptions integration, and a B2B portal built on Shopify B2B.
Revenue lost during migration
Subscription AOV
Year-over-year revenue
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